Collaborative Project

Collaborated with Adidas Vietnam on an industry-led brief to explore and communicate the brand’s commitment to Comfort—not just in product design, but in materials, sustainability, and global distribution. The challenge focused on how to translate these innovations into meaningful experiences in a world shaped by online shopping, digital influencers, and immersive media.

In response, our team developed a strategic campaign that included a refreshed brand identity, promotional video, visual assets, and a 3D brand experience. Through research, ideation, and cross-functional teamwork, we crafted engaging narratives that showcased Adidas’s efforts while making them relatable and accessible to consumers. The final concept was pitched directly to the client.